Polo Ralph Lauren has revolutionized window shopping with its “Interactive Window Shop” on Madison Avenue in New York City. This unparalleled shopping experience enhances the accessibility and convenience of the Ralph Lauren brand by enabling shoppers to \make purchases 24 hours a day from the outside of the 888 Madison Avenue store.

Projected on the window of the Ralph Lauren Madison Avenue Store is a 67” image featuring the latest in touch sensory technology. Customers can shop even when the store is closed by clicking on the window glass, the ultimate in shopping convenience.

This cutting-edge technology launched in conjunction with the company’s sponsorship of the 2006 US Open and highlights the stylish apparel and accessories created exclusively for this renowned tournament. Products featured in the window shopping assortment include official Polo Ralph Lauren/USTA ball boy and ball girl uniforms, linesman jackets, and the widely popular big pony polo shirts. In addition, users can pick up tips from tennis pro Nick Bollettieri and read about famous feuds in US Open history.

Further advancing the interactive shopping experience at the US Open, Polo Ralph Lauren introduced an on-site virtual store on the club level of Arthur Ashe stadium. Now, in addition to the 3,500 square foot store, shoppers can pick up their favorite US Open fashions at three free-standing kiosks featuring touch screen technology. This not only promotes the company’s position as the official apparel sponsor of the US Open, but promotes Ralph Lauren as an innovator in technology and customer experience.